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The 1978 Incredible Hulk Series Just Hit Tubi — Here’s Why It Still Beats the MCU’s Version of Bruce Banner

The complete series is now streaming free on Tubi. With Spider-Man: Brand New Day arriving June 26, here's why Bill Bixby's portrayal of Bruce Banner still sets the standard.

Rick AustinJarrod SaundersbyRick AustinandJarrod Saunders
June 22, 2026
Bill Bixby as David Banner and Lou Ferrigno as The Incredible Hulk in the 1978 CBS television series

Image Credit: CBS / Marvel Entertainment

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With the complete series now streaming free on Tubi and Spider-Man: Brand New Day arriving June 26, there has never been a better moment to revisit the television adaptation that understood Bruce Banner more deeply than any big-budget blockbuster has managed since. This isn’t nostalgia for nostalgia’s sake. It’s a reminder of something Marvel’s modern Hulk stories have occasionally forgotten.

With Spider-Man: Brand New Day bringing Hulk back into the spotlight, Marvel fans are once again debating what makes the character work. Is it the rage? The destruction? The sheer power? Maybe. But the truth is that Hulk has never been interesting because he’s strong. He’s interesting because Bruce Banner is suffering. For all the MCU’s success, that’s something the franchise has occasionally lost sight of. Which is why, as audiences prepare to see Hulk return alongside Spider-Man, it’s worth looking back at the one adaptation that arguably understood Bruce Banner better than any other: The Incredible Hulk television series starring Bill Bixby and Lou Ferrigno.

You know his story. Like the theme song of The Incredible Hulk TV show used to go: Doc Bruce Banner. Pelted by gamma rays. Turned into the Hulk. Ain’t he unglamorous… And that’s it.

Well, it is and it isn’t. In the 1978 TV show, The Incredible Hulk, it’s Doctor David Bruce Banner, not Bruce David Banner, who gets pelted by gamma rays. There’s no gamma bomb though, he does this to himself. But the rest of the tale – almost entirely summed up by both the signature end credits song and his catchphrase “You won’t like me when I’m angry” – is the one the fans know.

Lou Ferrigno Incredible Hulk
Image Credit: CBS / Marvel Entertainment

In the pilot TV movie, the origin of Marvel’s Jekyll and Hyde-inspired hero is explored with style and quality befitting a big-screen production. David Banner is a scientist working to unlock the mystery of a hidden strength which we all have, and is brought to the surface at times of stress or need. Unfortunately, when his wife’s life was in danger he couldn’t find that strength within himself, and since then he’s been obsessed with learning why.

Believing that the key to it all lies in his DNA, he bombards himself with gamma rays, the red flashing light on the console reading DANGER. The next shot of the word is intentionally shown with the D missing, now simply reading ANGER as a warning of what’s about to happen. It takes a while for his raging alter-ego The Hulk to come to the surface, but when it does it causes misery and more heartbreak for Banner. Faking his own death, he’s a man on the run trying to evade both the law and the attentions of reporter Jack McGee, desperately trying to find a cure for the rage which dwells within him.

It’s a slow but impressive start, although unfortunately after the two TV movies there are only another ten episodes in the season so it’s sadly short. Thankfully, on the DVD set, they’ve also included a bonus episode from season 2, along with an entertaining commentary from Kenneth Johnson on the pilot, which answers (from his side anyway) why Banner’s name was changed and his thoughts on green Hulk vs. red Hulk.

Bill Bixby David Banner Lou Ferrigno Incredible Hulk
Image Credit: CBS / Marvel Entertainment

Without a doubt, the most outstanding episode in season 1 is “747”, in which Banner’s cross-country flight is hijacked in mid-air. If you thought that Banner using public transport and keeping his anger in check was always difficult, here he’s pushed to the extreme. In such a confined space and under threat, you know it’s only a matter of time before The Hulk is released. Even if the terrorists are stopped, does The Hulk have enough intelligence and self-control to land the plane safely?

If you’re looking for action, there’s enough of it at all the right times with The Hulk, but the real focus is on the drama and Banner himself. He’s constantly trying to do the right thing, only keeps finding himself pushed to the limit and it’s only a matter of time before he’s finally tracked down. Bill Bixby conveys the kind-hearted and scientific nature of Banner without ever falling into the stereotypical nerd category, and it’s easy to sympathise with his plight. Lou Ferrigno as his green alter-ego was and still is the man, and it’s understandable why even now he’s considered such in the Marvel films. He’s imposing and looks the part, yet still has an innate soft side which makes him wonderful to watch.

Of course, he isn’t anywhere near as impressive as the CGI version seen in the recent films, and if there’s any problem with this show it’s that it’s dated. The stories are solid enough, and the performances by the actors are excellent. However, today’s audiences want a fast and frenetic pace while this moves slowly and methodically, and the clothes and technology date it poorly. Still, it works in both a nostalgic way and as one of the best television adaptations of a comic book ever.

The Incredible Hulk 1978
Image Credit: CBS / Marvel Entertainment

Then there’s the music. With its urgent introduction, it sucks you in almost instantly, bringing you up to speed on what the story is with its trademark narration. Then, as each episode draws to a close and Banner tragically walks away from each adventure, the haunting tune of The Lonely Man strikes up and we once again realise just how much of a solitary figure he is. It’s a depressing ending each time, but explains Banner’s situation perfectly.

This may not have the gloss of modern superhero shows, but The Incredible Hulk TV show was a product of its time. Yet as an enjoyable show with self-contained episodes, it’s a pretty accurate take on the characters and well worth a look. It isn’t a wild thrill ride of a show about someone who wants to be a superhero; it’s more of an emotional think-piece about a man who doesn’t.

hulk size height spider-man brand new day
Image Credit: Marvel Studios

Nearly 50 years later, The Incredible Hulk remains a reminder of what makes the character endure. Not the smashing. Not the special effects. Not even the Hulk himself. The series understood that Bruce Banner was always the real story — a good man trapped by a curse he never wanted. As Spider-Man: Brand New Day puts Hulk back into the spotlight and appears to revisit a more savage version of the character, Marvel may finally be rediscovering the lesson this show understood all along.

The good news is that the complete series is now streaming free on Tubi, meaning there is no barrier to experiencing it for the first time or revisiting it before Brand New Day arrives.

Tags: Comic Book MoviesHulkMarvelMCUSpider-Man: Brand New DaySuperhero MoviesSuperhero TV Shows
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About the Author: Rick Austin

Rick Austin — fiction author & pop culture writer. Published novelist on Amazon. Star Trek fiction contributor to Trek Mate. Expert in DC Comics & cult horror.

About the Author: Jarrod Saunders

Jarrod Saunders is the Editor in Chief of Fortress of Solitude. An entertainment journalist and filmmaker with 18+ years of professional criticism. IMDb-credited director. Published by The Direct, Nicki Swift, and Thought Catalog. Watches 500+ films a year.

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