Zack Snyder fans are proving, once again, that they aren’t ready to move on. While James Gunn’s Superman (2025) is flying high with $472.4 million at the box office, Snyder loyalists are dropping serious cash on a new McFarlane Toys crowdfunding campaign. In just three days, the campaign hit $400,000. For something that’s supposedly “dead,” the Snyderverse, especially Zack Snyder’s Justice League, still has a pulse.
The campaign, McFarlane Toys’ fourth for its Club Drawing Board, is a love letter to Snyder’s Batman v Superman and Justice League. The centerpiece is a 20-inch Batmobile straight from Batman v Superman: Dawn of Justice. But it doesn’t stop there. With tiered support levels, backers can upgrade the car into the Justice League version, add Ben Affleck’s Batman, a light-up Batsignal, and “Justice Is Gray” seven-inch figures of Batman, Gal Gadot’s Wonder Woman, and Henry Cavill’s Superman. Oh, and if you’re willing to shell out $189.99 (plus shipping), you get all of that bundled with a Todd McFarlane–autographed metal Justice League poster.
McFarlane’s own pitch is clear: “Turning concept into reality! Our crowdfunding platform helps bring fan and artist-inspired figures to production. For the first time, McFarlane Toys seeks to produce the Batmobile from the Batman v Superman movie in 7” scale.”
Oh, yeah, they know Snyder fans will pay for their small piece of nostalgia.
This isn’t McFarlane’s first dance with Snyderverse merch either. Since 2020, the toy company has been the go-to for DCEU figures, from Man of Steel to Wonder Woman 1984 and even Blue Beetle. But recently, they’ve been revisiting early DCEU history with new Batman v Superman figures—like Nightmare Batman and a Superman vs. Doomsday two-pack. What makes this latest wave special is that it’s the first time Snyder’s Trinity is being done in black-and-white, perfectly matching the “Justice Is Gray” cut of the four-hour Justice League.
So why is McFarlane leaning into Snyder nostalgia when James Gunn’s DCU is supposed to be the future? Because it sells. Snyder fans, or fans of Henry Cavill as Superman, might not have saved The Flash or Black Adam at the box office, but they’re throwing money at collectibles.
Fan reactions have been exactly what you’d expect. Stanley Ipkiss posted on X: “Holy crap! The crowdfunding campaign for the BvS & ZSJL collection has nearly reached its target of $400k in 24 hours! The demand for SnyderVerse is huge. Why is WB completely ignoring it? They’d be making so much money if they listen to their actual fans. #RestoreTheSnyderVerse.”
Not everyone agrees, though. One user replied bluntly: “It’s over bro.” Another added: “WB didn’t ignore the so-called demand. They gave permission to release the Snyder Cut thinking it would bring closure to all of you. But instead WB shot itself in the foot. Had it been a real demand for Snyder, his other projects wouldn’t have bombed that badly.”
So, is the Snyderverse really over, or are these numbers proof that WB misread the audience? If Snyder fans can raise $400,000 for a toy Batmobile in three days, maybe the real question is whether Warner Bros. left money on the table by pulling the plug too early. Would you back this Zack Snyder’s Justice League “Justice is Gray” campaign, or is this just a collector’s pipe dream?
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Just to be clear.
Not a Snyder fan but the black and white figures are cool. Zack Snyder is a terrible director but the casting was great.
It’s suppose to the cast, the crew the designed the costumes and the Batmobile.
Once again, not Zack Snyder fans nor love for Snyderverse.
It’s just a crowdfund toy capaign. Snyder fans, please don’t spin this in your perverted ways
I probably would yeah
Obviously I don’t speak for everyone, but as a DC comics fan since 1978 (chiefly Superman) I’m always happy to shell out money for anything cool or new regarding the ‘Snyderverse’. I’m hoping they’ll release the Justice is Gray version of ZSJL on 4k Blu-ray. I’d buy the steel book in a heart beat. I’d buy a digital copy too. The same goes for if they ever release the ‘Ayercut’ version of Suicide Squad. In fact if they were to release a definitive version of the Snyderverse films in a box set (in my mind: MoS, BvS UE, SS, Wonder Woman, ZSJL) with all bells and whistles I’d double dip there too. In my time I’ve bought multiple versions of DC physical media since the Nolan Batman trilogy. Merchandise too. Since Wonder Woman my spending has slowed on DC film related products. I don’t own Justice League 2017 stuff, I only have Aquaman on standard Blu-ray, and bought Joker the same way. Other than enthusiastically spending money on ZSJL itself I’ve not given WB my money at all in regards to DC, unless you count money spent on comics. I’ll gladly accept the label ‘cultist’ if that’s how people cope with me not indiscriminately buying everything DC. I prefer to think of myself as selective. I don’t buy every comic book DC create, only the ones that look worthy of my time and money. I have a feeling that there’s more people like me than WB cares to acknowledge.