The Wolfenstein franchise has experienced many changes since the first game released in 1981, but throughout the franchise one thing has remained constant, Nazi’s have always been the bad guys. Now, while this rings true in real life as well, some alt-right gamers have taken issue with the marketing for the latest game, Wolfenstein II: The New Colossus.
Wolfenstein II: The New Colossus takes place in an alternative version of America where the Nazis have successfully invaded the good old U.S. of A. BJ Blazkowicz and his ragtag team of rebels has to liberate America from the Nazi occupation.
As part of their marketing campaign for the game, Bethesda recently released a new trailer titled “Not My America” using the hastag #NoMoreNazis. This has angered some alt-right gamers who feel that Bethesda is using the current political landscape in America to promote their game.
— Wolfenstein (@wolfenstein) October 5, 2017
This didn’t deter Bethesda VP for PR, Pete Hines, who reassured gamers during an interview with Gamesindustry.biz that the message of anti-Nazism has always been a cornerstone of the Wolfenstein franchise:
“Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago. We aren’t going to shy away from what the game is about.”
It is also important to note that Wolfenstein II started development before all the recent white supremacist marches. Hines also commented on how disturbing he finds it that the game can be considered a controversial political statement:
“In Wolfenstein’s case, it’s pure coincidence that Nazis are marching in the streets of America this year. And it’s disturbing that the game can be considered a controversial political statement at all.”
While Bethesda is aware of the backlash from some gamers, they are sticking to their guns according to Hines:
“We don’t feel it’s a reach for us to say Nazis are bad and un-American, and we’re not worried about being on the right side of history here.”
Whatever you might think about Bethesda’s marketing campaign for the game, one thing is for certain: BJ Blazkowicz will continue to fight Nazi’s wherever they decide to appear.