You may have noticed that your favorite television network HBO now has an ever-increasing presence on social media. Why is it that entities like HBO choose to be active on platforms like Instagram, Facebook, and other social networks? Read on to know why!
Outreach
Just like any other business, TV networks like HBO need to efficiently and effectively market their products. These products are their TV shows and movies or their streaming services, such as ‘HBO Max.’ Instagram is about to reach 112.5 million US users, and no business would like to miss reaching out to such a huge market. HBO is using Instagram to reach out to more people.
Instagram, being a photo and video sharing service, makes for an ideal platform for marketing and outreach. HBO puts out regular content about its running and upcoming shows or movies on Instagram to create buzz and attract more audiences with help from an Instagram growth service.
User Engagement
A new season of a TV show generally runs for a few weeks every year, and a new movie is only released once. But by using Instagram, HBO ensures these stay the talk of the town during and even long after their initial run. Instagram posts attract a slew of eyeballs, and viewers often engage with the posts by liking them and commenting on them. This reignites conversations about the show/movie in opinions, fan theories, and the like.
The user engagement on Instagram serves multiple purposes. Firstly, it acts as publicity for HBO to keep the ‘hype’ alive. Second, the amount of engagement on these posts serves as an indicator of how well a show is doing. Finally, HBO uses public opinions on Instagram as reviews to improve its shows, giving its users the kind of storylines they would like for future seasons/sequels.
New Content
Sometimes a show or movie itself is not enough to quench the audience’s thirst for entertainment. What about the time between when the current season ends, and a new one begins? What should they do until the sequel to the network’s favorite movies comes out a year later? Even HBO needs time to produce the quality content that it does. This is where Instagram, notably Instagram TV (aka IGTV), comes in to keep fans engaged.
Behind the scenes footage on Game of Thrones, Exclusive interviews with your favorite celebrities, and maybe even a teaser for the upcoming Snyder’s cut of Justice League have got HBO viewers covered during this time. Indeed, there is no end to the type of content they can put out on Instagram to provide their audience with something to see as they wait for HBO’s next big project.
Final Thoughts
HBO understands that using social media, especially Instagram, is crucial for promoting their shows. By grabbing people’s attention through Instagram, they can sell them their products and make profits. It is for these reasons and more that HBO maintains a strong presence on social media platforms. It wouldn’t be outlandish to say that other TV networks and businesses alike should do the same unless they wish to get inundated by the competition out there.
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