Marvel has released a strange new trailer for Doctor Strange with the caption “You think you know how the world works … watch and expand your mind.”
This trippy new Doctor Strange trailer at first seems to make little sense, that is until you play the trailer in reverse. All of a sudden as if by strange magic the trailer slowly starts to make sense. It seems the ending is the actual beginning, and a fair share of the dialogue is played backwards. It’s actually a very clever marketing mechanic, one that fits in nicely with the ethereal, time bending and magic antics of Doctor Strange.
The movie is set to release in November 2016 and stars Benedict Cumberbatch, Chiwetel Ejiofor, Rachel McAdams and Tilda Swinton.
Below is the new trailer:
And here is the same trailer played backwards:
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