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Tags: Sneakers NewsVans

Vans Launches the UltraRange – A New Perspective in Footwear Design

July 25, 2017
byEvan Saunders
in Sneakers
Vans Launches the UltraRange - A New Perspective in Footwear Design

A few weeks back, Vans dropped the UltraRange Pro sneakers for skateboarders. This time around, the company marks a major milestone in their footwear design history with the UltraRange, leading the path forward for innovation, emphasizing the brand’s expanded vision to create a versatile footwear model that provides advanced comfort, lightweight traction, and superior mobility combined with Vans’ timeless style.

Vans Launches the UltraRange - A New Perspective in Footwear Design

Vans have partnered with pro surfer Pat Gudauskas, finding inspiration traveling around the world in search of the perfect surf while living out of a suitcase on multiple expeditions a year. As part of the collaboration, Vans ventured to create a new silhouette, which offers maximum versatility across diverse landscapes and lifestyles. Pat, having lead the way in terms of the creative design, had the following to say:

“What if we created something that brings the look of Vans together with the functionality needed for different terrains—city streets, boardwalks, mountain paths…bring the element of comfortable, hearty and functional all in one shoe—it would have comfort and utility, but look like Vans no matter where you are. Design and functional product feedback from our athletes have been critical to the evolution of Vans product development ever since Tony Alva asked for a shoe with additional padding to help him progress his skateboarding technique,” said Dave Solomon, Vans VP of Global Product, Footwear. “As Vans continues to grow, it’s essential that we continue to engage with the people that live our brand ethos and extend our products through innovative technology while maintaining Vans’ classic design to enable their daily pursuits.”

Vans Launches the UltraRange - A New Perspective in Footwear Design

With its modern shape and new, co-molded midsole, the UltraRange showcases Vans’ next generation in footwear technology, paying homage to its extensive history with its iconic Vans Sidestripe. The slim profile and low-top design blended with premium materials, breathable textiles, and a responsive sock-fit construction, the sneaker empowers your adventure from the ground up.

UltraRange Features

Vans’ first-ever co-molded midsole merging UltraCush™ Lite foam cushioning with rubber inspired by Vans’ original waffle outsole for elevated comfort and versatility:

  • LuxLiner™ internal sock-fit construction for seamless comfort
  • Vans’ reverse waffle lug offering superior grip and traction
  • Breathable, lightweight mesh upper for increased airflow and enhanced flex
  • Rapidweld stitchless construction for increased flexibility in high-abrasion areas while reducing pressure points on the foot
Vans Launches the UltraRange - A New Perspective in Footwear Design
Vans Launches the UltraRange - A New Perspective in Footwear Design
Vans Launches the UltraRange - A New Perspective in Footwear Design
Vans Launches the UltraRange - A New Perspective in Footwear Design

The Vans UltraRange embraces a life of exploration, enabling creative pursuits from all corners of the globe to inspire you to get there—new cities, new spots, new unknowns.

Vans UltraRange will be available across all Vans stores soon.

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