Marvel is everywhere. Movies, TV, comic books, video games, and now hip-hop. Urban Legends, the urban catalogue platform of Universal Music Enterprises, and Marvel Comics are collaborating – because, apparently, that’s what hip-hop artist do.
A new ongoing exclusive album series will feature variant album covers for select collector’s editions of some of the label’s more popular releases. This will include the Iron Man-inspired cover for 50 Cent’s Get Rich Or Die Tryin’ (released back in 2003) and the Punisher on the cover of LL Cool J’s Mama Said Knock You Out.
The covers were originally part of an album art series which debuted as comic book variants in 2015.
Each album release, capped at 3,000 units, will include a number of collectable options, including a double colour vinyl Variant Cover Collector’s Edition and a copy of the limited-edition corresponding Marvel comic book.
Bruce Resnikoff, President/CEO, UMe, said, “Marvel comics have always occupied a special place in the hearts of hip-hop fans – both media continue to serve as a source of expression, escapism and inspiration for generations of super fans around the world.”
Andre Torres, Vice-President, Urban Catalog and Head of Urban Legends, adds: “There is an undeniable heroism that consistently runs through the veins of both art forms and I’m excited to help weave these iconic narratives together in a way that celebrates their art and introduces new fans to their genius.”
Universal plans to release new hip-hop variant Marvel album covers each quarter. The first three are already available for pre-order: