We’ve seen numerous brands in recent weeks and months partner with classic brands, toys, games and the likes. Recently, Levi’s partnered with Nintendo for the launch of the Levi’s X Super Mario collection, as well as PUMA partnering with SEGA for its Sonic collaboration. Following on its launch of sustainable apple fibre sneakers, Tommy Hilfiger has joined forces with Warner Bros. for an exclusive collaboration, the Tommy Jeans X Looney Tunes capsule collection.
The collection is built on Tommy Jeans’ rich history have collaborated with many pop-culture icons in the past, this time fusing American fashion and entertainment. The collaboration aligns with Tommy Hilfiger’s passion for multimedia creativity. With Looney Tunes® being a global franchise, having spun off multiple TV series, blockbuster films, comic books, music albums, video games and even featured in numerous amusement park rides. The latest capsule was been designed as a streetwear collection, mixing classic Looney Tunes with modern-day stylings. Each of the items from within the collection features the most beloved characters, including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote.
The standout items from the capsule are undoubtedly the two sneaker drops. The two sneakers are the TJ X Looney Tunes Lace-Up Trainers and the TJ X Looney Tunes Zip-Up Trainers. While both silhouettes are adorned with most of the characters, the Zip-Up variant focuses largely on Tweety and Sylvester, showcasing the two characters on the oversized tongue. Both sneakers feature a transparent midsole with additional imagery of the characters from underneath.
The Tommy Jeans lineup of clothing items includes relaxed-fit sweatshirts in grey, navy and light pink display the hybrid logo front and centre. The range also includes a cropped hoodie, pool slides, backpack, fisherman’s hat and a baseball cap. In addition to this, the catalogue also features a dedicated Looney Tunes® Kids line for girls and boys.
Stay tuned for further details regarding the South African release of the Tommy Jeans X Looney Tunes capsule collection.