With many of the leading brands exploring sustainable manufacturing by means of ocean plastic recycling, it’s not the only option when it comes to producing a sustainable product. Tommy Hilfiger is one of the brands researching new solutions, exploring the creation of its latest line of sneakers manufactured using apple skin fibre.
The new material created is a bio-based leather alternative, which has been derived from the apple farming industry’s waste. It may not be the conventional recycling of waste and non-biodegradable materials, what it does is provide a sustainable source of material that doesn’t harm any animals in the production of the leather. It also has a much lower environmental impact than many other vegan leather production. The end result is a sturdy and thick leather, which can be used on a variety of products, including sneakers. The apple skin technology comes from the Tyrol region of northern Italy, well known for its apple farming.
The new Tommy Hilfiger come in two styles in white and navy, featuring speckled shoe styles for both men and women, created using the recycled apple fibres on the upper. The leather features 24% apple fibres
The Tommy Hilfiger apple skin fibre collection will be available in the upcoming weeks, showcasing Tommy Hilfiger’s ongoing journey to create fashion that welcomes all and wastes nothing, having signed numerous packs on sustainability and partnering with a number of partners in 2019. The collection will be available on tommy.com and in select Tommy Hilfiger stores and through select retailers globally.