I still remember the awe I experienced when receiving my first Tamagotchi as a kid. I remember the frustration when the damn thing wouldn’t stop pooping and the utter sadness (and relief) when my little creature moved on to digital heaven. Now, a whole new generation will be able to experience the wonder of the digital pet.
Before we were inundated by fidget spinners, and even before Furby’s were part of every household, there was the Tamagotchi. Initially released by Bandai in the ’90s, the digital pet called Tamagotchi sold over 82 million units during its lifetime. It was a toy designed to give you all the responsibilities of having a real pet but without all the pain-in-the-behind parts of having to pick up physical poop and, more importantly, facing the truth that your negligence caused the death of a living creature.
There was also some controversy surrounding the toy as many saw it as something designed to be addictive with users having to feed their digital version of Sparky every few minutes. Remember this was in an era before everyone was staring at Facebook and Twitter every few seconds.
To mark the toy’s 20th anniversary, Bandai is once again releasing their digital pets unto the unsuspecting world, hoping that it will be a hit with today’s digitally savvy children (and adults). The new Tamagotchi will be smaller in size but will still retain the original’s monochromatic screen.
While there have been various iterations of the popular toy throughout the years, the new anniversary edition will be a throwback to the original. The toy will be available in the U.S. in limited quantities over the holiday season.