At an event in downtown Cape Town at the Cause Effect Cocktail Kitchen, Swatch South Africa hosted media, influencers and special guests to treat the senses alongside the newly launched range of Swatch watches. The Spring-Summer 2019 collection features a number of newly launched ranges, which include a futuristic mix of techniques and materials, ignite vivid colours, express street and pop art and turn on positive vibes for the hottest seasons of the year.
The new collection features various themes across the ranges, starting off with Transformation. This range fuses a spectrum of different colours with shapes and patterns, creating a journey of discovery, with optical illusions as well as the sheer simplicity of the transparent designs. These designs feature polarised glass with a semi-transparent mirror coating, which creates pastel tones when its exposed to various light.
The second range, Listen to Me, is inspired by an action-packed trek through the urban jungle. The designs feature artwork from all kinds of talents while exuding strength and confidence. The range is s tribute to street heart and pop art. Each of the featured art stands for something and with the tie-in to these artworks, the range empowers self-expression to make a real change.
The final range within the collection is the Energy Boost range, which whets the appetites for adventure with electric colours and bold contrasts to boost positive vibes. Tutti frutti has never looked this good. The line has been inspired by the going beyond the trend of freshly squeezed juices and smoothies in order to create delicious results. The range embodies vitality, giving much-needed energy for the (Northern Hemisphere) summer ahead.
The Swatch Spring-Summer 2019 isn’t a collection for the faint-hearted, expressing boldness across the ranges. The ranges, Transformation, Listen to Me and Energy Boost, are the gateway to metamorphosis, daring to defy the ordinary.