Following the launch of the Spring-Summer 2019 collection in March, featuring the Transformation, Listen to Me and Energy Boost ranges, Swatch South Africa has officially launched their latest, Big Bold collection. The watches were revealed to a small group of media and VIP guests at the Hilton Hotel in Sandton, Johannesburg.
The latest Big Bold collection has been inspired by bold ideas and designed for even bolder personalities. The Swatch Big Bold collection features six different watch models, which take its queues from urban streetwear. The Big Bold gets its name by boasting a striking 47mm watchcase, one of the biggest throughout its range. The Swiss watchmaker’s new product line calls out for those who aren’t afraid put themselves up front and also proud to be different. Big Bold is an attitude, a mindset, a way of ‘being’ in the world. It is meant for those who embrace being noticed.
The new watches range from the BBBlack to BBBeauty, with all six massive 47mm watch heads covered in a slightly curved glass. Alongside the casing are the contrasting 3D prints on the dial and the strap, with the main colour highlight being the big personalities of the watches. This is matched against subtly toned backgrounds, which highlight the bold contemporary design. The design is completed with the superluminova arrow-shaped hands, which point your next move to the right direction.
The seventh model from the range is the Swatch X Bape (Bathing Ape), which reflect a global theme. The watch features the signature BAPE camouflage motif on the dial with a world map clockface. The watch has a reference to 1993, the year that BAPE was founded, as well as 1983 when Swatch was established. The outer edges of the face include 13 capital cities from across the globe, including Bern, the actual capital city of Switzerland. The Swatch X Bape Big Bold watch will be launched at a later date.
With the new Big Bold collection – Go big, go bold.