Reebok has seen a busy start to 2021. The brand has already launched two notable collaborations this year. This includes the Reebok X Wonder Woman™ collection, soon followed by Reebok X Kung Fu Panda. However, it’s their latest drop, STORY mfg X Reebok, that is turning heads — thanks to a really creepy video ad.
If you think that we’re exaggerating, take a look at the below before we proceed.
The new ad definitely has A24 vibes, with hints of Hereditary and Midsommar horror films.
STORY mfg. is a UK-based brand, with the collection being its debut collaboration with Reebok. The collection was created to inspire the great outdoors, which features classics in the form of the Club C 85 and Beatnik sneakers.
What’s unique about the latest collection is that both sneakers have been given a vegan overhaul. Products crafted by STORY mfg. are typically handmade, which creates a unique factor for each.
The collection was born out of the desire for a more authentic, fulfilling and kind approach to fashion. Choices which help change the fashion industry for the better. STORY mfg. also focuses on being kind – to people and the planet – which is not only important but an enormous strength. With a like-minded approach, the brand is the perfect partner for Reebok.
The Story Mfg. x Reebok collection has taken its cues from being one with nature. As evident in from the ad, the sneakers were crafted from nature for nature, not out of place amongst the shrubs, mushrooms and plants found out in the wild.
The Beatnik silhouette has been designed as a puffy variation to the original. It features a slubby linen-cotton blend outer, with organic cotton ripstop lining and 100% recycled straps that are removable. The design elements include an embroidered peace sign, as well as gummy soles.
The Club C 85 takes its cues from the forests and fields. It, too, features a slubby linen-cotton blend outer. This expands with an organic cotton ripstop lining, embroidered peace sign and gummy soles.
The STORY mfg X Reebok collection is set to drop on 4 February 2021 on STORY mfg. It will then be available on Reebok.co.za with the global release on 6 February.
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