Ster-Kinekor’s #OpenEyes Project is Heart-Warming

Ster-Kinekor’s #OpenEyes is asking South Africans to nominate the one film they think previous blind Philani should watch as his first big-screen experience.

At first thought, something visually stunning like Tree of Life comes to mind. But there’s also The Secret Life of Walter Mitty, a film that balances visuals and comedy well. Of course, there’s also Batman v Superman and Captain America: Civil War to consider. They are both films that anyone can really enjoy. The possibilities really are endless. I guess that’s the point. Philani is in for a great treat. Film and cinema, in particular, are a great part of our everyday lives. But what if that was taken away from you? What if could never “see” a film again? Sadly, many people lose their sight and the ability to enjoy one of life’s great treasures; film.

Ster-Kinekor is working on bringing about change. The #OpenEyes campaign is revolutionary.

If you were given the gift of sight after ten years, what is the first movie you would choose to watch on the big screen?

This is the question that Ster-Kinekor and its flagship CSI programme, Vision Mission, is asking South Africans, with the launch of a new, and life-changing, campaign called #OpenEyes. Launching in cinema, on radio and out of home platforms from Friday, 29 April, #OpenEyes is encouraging everyone to join in the conversation and suggest what movie they think Philani should watch with his new eyes, and why.

Through #OpenEyes, Ster-Kinekor and Vision Mission have made it possible for Philani’s life-changing operation to restore his sight. Following the recovery period after the second operation, Philani will soon experience a ‘great moment’ with Ster-Kinekor, and all of South Africa is invited to make it even more memorable.

The #OpenEyes campaign launches on Friday, 29 April, and runs until 18 May, on Ster-Kinekor’s Facebook and Twitter (@sterkinekor) pages. The public is asked to upload a short video clip or comment with their movie title recommendation, and why that is their choice, to Ster-Kinekor’s Facebook or Twitter, using #OpenEyes. We hope they will then share it on their own social media sites, and encourage their family, friends and followers to join in the conversation.

What movie do you think Philani should see?