With sneaker and street culture on the rise around the world, companies have been positioning themselves to offer unique platforms for consumers and creatives to design their personal styles. The Spree, this past week, has announced The Index, an online sneaker and streetwear destination for both men and women.
The sneaker culture has grown dramatically in recent years, with a report by Transparency Market Research expecting the global footwear market to reach $220bn in sales and 11m units by 2020. What once was something of an underground street culture has turned into a global phenomenon and a mass consumer movement. The sneaker industry has grown from strength to strength, becoming an unstoppable force combining history, technology, celebrity, retail, design and business into one subject and one culture.
The aim of The Index is to provide sneakerheads with a one-stop online shop to showcase style from the most iconic brands, including adidas, Puma, Reebok, Converse, Fila, Vans and New Balance, and being able to dress up their look from the comfort of your home.
When asked why the retailer decided to focus on the streetwear space, Head of Brand Marketing for Spree, Kim Hawkins, had the following choice words: “Streetwear is no longer a subculture. Sneakers are for everyone and the rise in popularity was impossible for us to ignore.”
You can follow the trends and dress up your next look via The Index online store.