A little while back, Sony released a super ugly poster for Spider-Man: Homecoming. Not long after the title of “world’s ugliest poster” was taken away from them with the Transformers: The Last Knight movie. Not one to be outdone, Sony has made an even uglier IMAX poster for Homecoming.
Sony’s Homecoming posters have caught flak for going overboard with the Photoshop, this new one is no different. To be frank, it’s a mess. And it almost seems deliberately so. While the idea might be to make it look like a school project, it’s hard to forgive the marketing team for this disaster. It literally has “bad dude” written across Michael Keaton’s chest. And then there’s that “web fluid”… we won’t go into that.
We expect that it won’t take long for fans and critics to roast the Spider-Man: Homecoming IMAX poster.