At an event at Katy’s Palace Bar in Sandton, Johannesburg, Sony Middle East and Africa hosted an exclusive launch event to showcase its latest addition to acclaimed Alpha 7R series, the Alpha 7R IV. Alongside the showpiece, Sony also launched the more portable RX100 VII camera. The event was not your average media launch. Invited guests were treated to a hands-on workshop to test the new features and capabilities first-hand.
The Sony Alpha™ 7R IV Camera
The Sony Alpha 7R IV (model ILCE-7RM4) is the latest addition to celebrated Alpha™ 7R series, a full-frame mirrorless camera line-up. The 7R IV is the company’s highest resolution, full-frame camera ever produced, which delivers stunning image quality with high resolution and wide dynamic range. What’s really great about the camera is that despite the high resolution it maintains impressive focusing performance with high-speed continuous shooting. The camera has a rich feature set, which includes some of the following:
- A world-first: 35mm full-frame 61MP back-illuminated Exmor R™ CMOS image sensor with BIONZ X™ image processor
- 15-stop dynamic range at low sensitivities
- High-speed continuous shooting at up to 10fps with full AF/AE tracking
- 567 focal-plane phase-detection AF points covering 74% of the image area and 425 contrast AF points
- Indroduction of Real-time Eye AF for movie recording
- Includes an APS-C crop mode for high resolution to deliver 26.2MP
- Enhanced high-speed Wi-Fi support, wireless PC remote connectivity, FTP wireless transfer, faster data transfer via USB
- Professional 4K movie-recording support
- Improved body design with improved grip and button for improvised control with a more compact, lightweight body
The Sony Alpha 7R IV Camera is set to launch in South Africa on 15 October 2019 and will be available at R58,995 at various retailers across the country.
The Sony RX100 VII (DSC-RX100M7)
Alongside the impressive Alpha 7R IV, Sony also launched the award-winning RX100 VII, extending its RX camera range. The portable unit utilises the technologies found in Sony’s full-frame mirrorless Alpha 9 series, to achieve new levels of performance in a compact camera. This opens up a host of professional still and movie shooting, giving users the power of professionals while being small enough to fit into your pocket for those spontaneous shooting of everyday life events. The impressive list of features include:
- 1.0-type stacked Exmor RS CMOS image sensor and BIONZ X image processor
- ZEISS® Vario-Sonnar T* 24-200mm8 F2.8-4.5 high magnification zoom lens
- World-leading 357 focal-plane phase-detection AF points and 425 contrast-detection AF points
- Burst Shooting at up to 90fps in JPEG/RAW format utilising the anti-distortion shutter
- Real-time Eye AF capabilities
- 4K in-body movie recording with full pixel readout in high bit rate XAVC S™
- Lightweight: 302g
- Compact: 102mmx58mmx43mm
- Shooting Grip Kit for Vloggers: bracket with Accessory Shoe for Microphone, two rechargeable battery packs
The Sony RX100 VII (model DSC-RX100M7G) is already available in South Africa at a retail price of R24,695, which is packaged with the Shooting Grip Kit.
