Selena Gomez has been one of the most visible brand ambassadors for PUMA since signing around two years back. With a few partnerships for specific drops since Selena’s full debut collection in 2018, PUMA has announced its second drop with Selena for the Spring/Summer 19 season. The Selena Gomez X PUMA collection is especially meaningful for Selena as it is inspired by her rise from her hometown of Grand Prairie, Texas to her fast-paced life today in Los Angeles.
The latest collection features a mix of sneakers, laidback apparel as well as travel-ready accessories. The two silhouettes featured include the SG Runner Ice and the SG Cali, featuring Selena’s relaxed style and attitude. The collection, made for move-makers, is influenced by the global girl, fearlessly leaving her mark wherever she goes. Both silhouettes were created to look amazing, while still being comfortable for everyday use and mixing the energy of sports with the self-expression of street fashion.
Speaking of the collection, Selena added:
“I’m in love with this collection because it’s inspired by my life. I obviously wanted to create something that matches my lifestyle and that shows the real me – I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan. My favourite thing about it is that it gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.”
Inspired by the sights she has seen during her travels, places she’s lived in, as well as the people she has met during this time, we get an unforgettable collection with her stamp of approval, influencing both the Runner Ice and Cali. The SG Runner Ice is a relaxed mix of her style and designs from PUMA’s archive Court and running shoes. The design has an airy colourway along with a timeless design for the ultimate laidback vibe.
Switching to the SG Cali, the silhouette has seen great success from previous launches over the past year, featuring a premium material mix, a kickass platform, and twin hoop and loop straps. Each of the silhouettes features different graphics, which give a nod to a few of the locations visited by Selena during her travels, which have a special place in her heart. Other tie-ins include the addition of her birthdate, coordinates to her place of birth, as well as the coordinates to PUMA’s headquarters in Germany.
The Selena Gomez x PUMA second drop, SS19 Collection is available at PUMA stores now.