Selena Gomez has partnered with PUMA to release her first collaboration, the highly anticipated Phenom Lux sneaker. The new silhouette is made to stand out. Designed for training, this exclusive shoe is dropping in limited numbers around the world.
The Phenom Lux is an elevated take on PUMA’s newest Phenom silhouette. The release of the new silhouette has an added benefit to society – PUMA has announced that sales of the Phenom Lux will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research. The institute fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments, with the ultimate goal of finding a cure for Lupus.
The sneaker will have a limited release as part of an exclusive drop, with limited quantities available worldwide. Based on the original Phenom sneaker, it combines the world of performance with that of fashion. The shoe sports IGNITE foam, a white leather upper with gold details and a removable anklet, merging Selena’s love for simplicity with a touch of bling.
The PUMA Phenom Lux is already available exclusively at PUMA stores for R2,499. There’s nothing better than knowing your latest sneaker purchase benefits those truly in need.
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