Puma has announced the third season partnership with Rihanna for the Puma X Fenty range for AW17 Fenty University. The announcement also included the release of the first silhouette from the collection, the Cleated Creeper Suede.
Continuing from the previous releases, the Fenty AW17 range adds a mix of varsity sports and high fashion, merging two seemingly distinct styles into a unique take on street fashion. The collaboration was designed to represent the unique styles of different youth cultural cliques: “Nerds, Jocks, Skaters, Preppies, Goth Kids and as Riri would want, Bad Gals.” The collection is set to feature chunky hand-knit sweaters, chenille Puma Cats and varsity F’s adorned rib-knit sweaters and dresses, over-sized coats in faux sherling and furs. These classic uniforms and track suits of varied styling include varied materials, including technical sports fabric and fashion touches.
Even with all apparel included in the range, it’s the Fenty footwear collection that stands out. Just have a look at the Chelsea Sneaker boot, Fenty Trainer Hi and Knitted MaryJane Heel. The Puma Creeper, however, stands above all others and makes a comeback in two new iterations, the Cleated Creeper Suede and the Ankle Strap Sneaker, both with the latest seasonal colourways. Getting ready for class has never looked this good.
The Cleated Creeper Suede from the Fenty AW17 collection is available at Puma Select, X-Trend, Anatomy and Madaiza, at a price of R2,799.
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