When Adult Swim surprisingly released the first episode from Season 3 of Rick and Morty, fans were treated to quite a lot of Easter Eggs. The show also played one of the greatest April Fools’ tricks on its fan when they made mention of the, now legendary, Szechuan Sauce, which was released by McDonald’s back in 1998 as a tie-in to the Disney movie, Mulan.
After the first episode aired, fans were thrown into a tizzy and were sent on a crazy hunt to get their hands on the Szechuan Sauce mentioned on the show. McDonald’s confirmed that they received an unprecedented amount of queries to the call centre immediately after the episode. Not shy to cash in on a great marketing opportunity, the company announced on 1st October, that they’d be bringing back the dipping sauce for one day only, Saturday 7th October 2017. But, with limited pots available, not all fans were able to get their hands on it. This lead to it becoming a rare collector’s item, with many lucky buyers taking to eBay to cash in, here and here.
Rather than trying to sell her pot on eBay, Rachel Marie, from Macomb, Michigan, attempted to trade hers for a collection of pins. She was shocked when a trade for a car was offered instead. In an interview with Business Insider following the trade, Rachel stated that, “I didn’t even think I was going to get pin offers. Then he offered the car. There was actually a large response with some nice pins. But if I could get a car, I thought, why not ask?” That car in question, a VW Golf GTI MK4 from the early 2000s.
It may be worth mentioning that McDonald’s quickly realised the power at their disposal when it comes to the sauce, and announced the second round of the campaign this coming winter, which will most likely be this December. This, after “The Great Szechuan Sauce Revolt of 2017,” where outraged fans, who didn’t get their hands on the sauce, threatened the company with boycotts and the likes. Shhh, don’t tell the former owner of the car.
— McDonald's (@McDonalds) October 8, 2017