This week Reebok South Africa announced another addition to their family and revealed Nadia Nakai as their newest face. The South African rapper was announced as a brand ambassador at an intimate event at the Mesh Club in Rosebank, Johannesburg.
Aligning with the company’s bold, colourful and courageous ethos, Reebok confirmed that Nadia’s attitude embodies what the brand stands for.
Nadia, who also goes by the name Bragga, aligns with Reebok’s drive towards fitness goals, something which the rapper has also made her mission in recent years. Having also recently launched her own apparel line to complement her fitness lifestyle, she understands the importance of a workout that’s both functional and stylish.
Following the announcement, Nadia explained that while fitness may have been a struggle for her, she has found a strong love for it, especially with her dedication to boxing, which has given her new confidence and endurance.
“I can’t imagine a better partner to join me on this journey than Reebok,” explained Nakai. “I feel extremely excited and blessed to have partnered with a brand that truly acknowledges the individuality that we as artists want to exude, and the fashion forward trends are exactly the style cues that I enjoy and believe represent my personality and outlook on life.”