A few months ago, PUMA celebrated the 35th anniversary of Def Jam records with a special PUMA x Def Jam collab. PUMA South Africa has joined with community-powered streetwear brand The Hundreds for a one-of-a-kind collection. The new line of footwear is featured in the PUMA X The Hundreds collection.
The latest collection was inspired by the transformation of streetwear over the past 30 years, featuring ’90s cliques within the bold and graphic-driven pieces within the collection.
The designs feature heavy colour-blocking, with the elements being categorised into four key styles – preppy, jock, party crew and 20/20.
The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar in California.
The brand is known for its classic streetwear, as well as its dedication to global street culture. Its guiding focus of people over product is also the main cornerstone behind the PUMA x The Hundreds collab.
In exploring the progression of ’90s street style over time, designers were given the chance to create products for the modern consumer as well as for the future.
The first sneaker in the collection, Performer Mid Trainers features a mesh upper, with the PUMA x THE HUNDREDS graphic at tongue, as well as the PUMA Formstrip on the lateral and medial sides. It also features mid-boot profile on the EVA midsole and gum outsole.
The second silhouette, the RS-Pure Trainers, is a low boot design with an all-over PUMA black ripstop upper. The EVA midsole also has a rubber outsole to round off the design.
The PUMA X The Hundreds collection features several silhouettes, with the Performer Mid Trainers and RS-PURE Trainers retailing for R2,400, with the Leadcat Sandals available for R900.
The collection, along with the apparel and accessories, will be available online at PUMA.com, as well as PUMA Select stores in Cape Town and Braamfontein.
