SUBSCRIBE
F O R T R E S S
No Result
View All Result
  • MOVIES
  • TV
  • GAMING
  • TECH
  • COMICS
  • SNEAKERS
  • TOYS
  • VIDEO
  • WIN
Fortress of Solitude
No Result
View All Result

PUMA X Saint Martins - Day Zero Drop Focused on Sustainability

Home > Sneakers > PUMA X Central Saint Martins – Day Zero Drop Focused on Sustainability

PUMA X Central Saint Martins – Day Zero Drop Focused on Sustainability

Evan SaundersbyEvan Saunders
March 16, 2020
in Sneakers
Tags: PumaSneakers

A few weeks back, PUMA announced its partnership with First Mile with a collaboration that highlighted the brand’s focus on sustainability with a collection made from recycled plastic. This week, PUMA is back to enforce its commitment to the strategy announcing its partnership with the BA Fashion course at London-based design school, Central Saint Martins. The PUMA X Central Saint Martins collection explores more sustainable technologies in textile manufacturing, launched as part of the Day Zero collection.

The collection was inspired by the drought that hit Cape Town, which forced the government to declare a “day zero” on which the city’s water supply would be cut. To emphasise the connection to the region, the collection features the map of Cape Town across the footwear and apparel from the drop.

PUMA X Saint Martins - Day Zero Drop Focused on Sustainability

With the First Mile collection, PUMA focused on manufacturing materials and technologies to create a sustainable process for future products. With the latest Day Zero collection, PUMA implemented new techniques for cutting edge dyeing technologies – such as Dope Dye – eliminating a step from the overall process using less energy, water and chemicals as a result. Further to this, the process also streamlined the digital printing of logos onto the fabric, further reducing the use of chemicals and water. Depending on the type of product, the sustainable process for the Day Zero collection was improved by up to 17.4%. With the experimental collection a success in the form of the newly created process, PUMA will start to roll out the technologies and techniques to other parts of its product range. With more than 13 billion litres of water saved in 2019 thanks to improvements in its manufacturing processes, PUMA aims to improve this even further with new and sustainable techniques for its products.

The collection features two sneakers from the PUMA archives, including the Future Rider Day Zero and RS-X³. The RS-X³ features a black mesh upper with a graphic map of Cape Town’s water usage through its neon stitching. The sneaker also includes a bungee lacing system and forefoot overlay. With pops of bold colours across the silhouette, it’s matched against the bold TPU pieces embedded with the lightweight midsole. The Future Rider also features a mesh upper, which is fortified with suede and leather overlays providing a great mix of materials. In addition, the same bungee lacing system is featured on the sneaker in neon green, providing a midfoot lockdown. The futuristic design meets traditional in the form of the foam midsole, based on 80s running shoes.



In addition to the reduced chemicals and water throughout its manufacturing processes, PUMA is looking beyond the production cycle by implementing new ways to make marketing more sustainable. As part of the Day Zero campaign, the brand created digital samples from Dutch digital fashion house The Fabricant, which is evident through the imagery produced.

The PUMA X Central Saint Martins “Day Zero” collection is set to drop on 19 March 2020. The collection will be available at PUMA stores around the country, as well as online at PUMA.com and various retailers. The Future Rider Day Zero and RS-X³ will both retail for R2,199, while the AOP Top will retail for R1099 and the AOP Leggings for R899.



View this post on Instagram

A post shared by Sneaker Fortress (@sneakerfortress) on Mar 16, 2020 at 7:36am PDT



ShareTweetSend
ADVERTISEMENT

POPULAR

  • The 15 Most Powerful Anime Characters Of All Time

    The 15 Most Powerful & Strongest Anime Characters Of All Time

    2 shares
    Share 0 Tweet 0
  • Top 10 Best Anime Series Of All-Time

    2 shares
    Share 0 Tweet 0
  • The 15 Most Powerful Characters In The Marvel Universe

    26 shares
    Share 0 Tweet 0
  • Wyatt Russell Receiving Death Threats For John Walker Captain America

    1 shares
    Share 0 Tweet 0
  • Mortal Kombat (2021) Review: Not a Flawless Victory But Certainly Victorious

    2 shares
    Share 0 Tweet 0

Related Posts

adidas x Marvel X-Men - A Superhero Football Collection
Sneakers

adidas x Marvel X-Men – A Superhero Football Collection

by Evan Saunders
April 14, 2021
PUMA and Dua Lipa Drop First Campaign For PUMA Mayze
Sneakers

PUMA Mayze: PUMA & Dua Lipa Drop First Sneaker Campaign

by Evan Saunders
April 7, 2021
Zack Snyder’s Justice League PUMA Suede Superman Sneakers
Sneakers

Zack Snyder’s Justice League PUMA Suede Superman Sneakers

by Evan Saunders
March 27, 2021
adidas Partners with Disney for Next Chapter of Stan Smith, Forever
Sneakers

adidas Partners with Disney for Next Chapter of Stan Smith, Forever

by Evan Saunders
March 26, 2021
Converse X Slam Jam Introduces Modern Bosey MC Sneaker Range
Sneakers

Converse X Slam Jam Introduces Modern Bosey MC Sneaker Range

by Evan Saunders
March 25, 2021

POPULAR

  • The 15 Most Powerful Anime Characters Of All Time

    The 15 Most Powerful & Strongest Anime Characters Of All Time

    2 shares
    Share 0 Tweet 0
  • Top 10 Best Anime Series Of All-Time

    2 shares
    Share 0 Tweet 0
  • The 15 Most Powerful Characters In The Marvel Universe

    26 shares
    Share 0 Tweet 0
  • Why Johnny Cage Isn’t In The Mortal Kombat 2021 Movie

    0 shares
    Share 0 Tweet 0
  • Wyatt Russell Receiving Death Threats For John Walker Captain America

    1 shares
    Share 0 Tweet 0
ADVERTISEMENT

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Fortress of Solitude

Fortress of Solitude

Fortress of Solitude has become one of the most popular geek entertainment interest websites in South Africa and covers news and reviews on movies, games, comic books, gadgets, TV series, toys, sneakers and more.

The articles on Fortress of Solitude are written by a group of talented, professional and experienced freelance writers, all experts and leaders in their various fields.

Categories

  • Board Games
  • Books
  • Comic Books
  • Competitions
  • Gaming
  • Internet
  • Movies
  • Podcast
  • Sneakers
  • Tech
  • Toys
  • TV Series

Newsletter

Sign up for news in your inbox.

  • For more information on COVID-19
  • About Us
  • Authors
  • Sitemap
  • Privacy & Site Disclaimer
  • Contact Fortress of Solitude

© 2021 Fortress of Solitude, a division of Fortress Entertainment. Registered in South Africa. All Rights Reserved.

No Result
View All Result
  • Home
  • Movies
  • TV
  • Gaming
  • Tech
  • Comics
  • Sneakers
  • Toys
  • Video
  • Win
  • Contact

© 2021 Fortress of Solitude, a division of Fortress Entertainment. Registered in South Africa. All Rights Reserved.