Following the successful collaboration with Nintendo on the PUMA X Animal Crossing: New Horizons drop, the brand is back with yet another. The sports brand has partnered with design house and department store Liberty. The duo has dropped a collection celebrating strong women with the PUMA X Liberty pack.
Their first partnership brings a touch of luxe to PUMA‘s archive streetwear pieces. A truly feminine aesthetic plays on the enduring heritage of both brands. It brings together a unified story, featuring a mix of embroidery, vibrant colours and the famous Liberty floral prints. The wild garden themes also tie in bold, fresh and feminine touches across the designs.
The collection introduces the theme of ‘Still Growing’. It was incorporated to celebrate women who, like a wildflower, are still growing and thriving despite everything.
Liberty was established in 1875. It made its mark as a high-end fashion and luxury homeware brand. It is now easily recognisable with its images of florals, heritage and a distinct sense of Britishness.
The aesthetic of the pack was inspired by Toile de Jouy patterns and Asian style landscapes. Its bespoke Liberty print decorates the entire collection and also has an intricate scenic vista. Furthermore, these designs were hand-painted to complete the look.
The PUMA X Liberty collection features a selection of footwear. This includes the Wild Rider, Basket and Cruise Rider. Additionally, it includes a mix of apparel with unique touches. From a reversible kimono to floral dresses, the collection was been dubbed “Wild Garden.”
Get ready to own the urban jungle.
The PUMA X Liberty collection is available from 28 September 2021
It will be available online at PUMA.com, as well as in-store at PUMA Braamfontein and Gateway, X-Trend, Shelflife, WE ARE EGG and various other retailers.