eSports continues to see unprecedented growth in South Africa. Similarly, sneaker culture has also seen steady growth year-on-year since its spike four or five years back. And make no mistake about it, these worlds have collided. With the recent gaming launches, there has been a sharp increase in sneaker collabs as tie-ins. PUMA has tapped into this, with the best of both worlds thanks to the PUMA X Cloud9 collaboration.
Having teamed up with Cloud9, an American professional esports organization based in Los Angeles, California, the collection brings with it a mix of sneakers, apparel and accessories. Each of the items features the striking Cloud9-blue themes throughout.
This the second drop from the PUMA X Cloud9 partnerships. It includes a bold aesthetic with Cloud9 and PUMA branding standout on each product. The aim of the collection is to provide eSports enthusiasts with the gear they require to remain comfortable and stylish throughout. Whether you’re a casual gamer at home or a professional on the global stage, the collection was designed for you.
There are a number of sneakers that dropped as part of the collection. However, it’s only the PUMA Future Rider (R1,700) that will be hitting South Africa’s shores. The sneaker gets the full Cloud9 aesthetic. This includes casual, street-style accents in Cloud9’s vibrant blue, with a mostly all-white upper and midsole. The sneaker has a lightweight build with soft cushioned midsole. This will provide gamers with comfortable wear, whether on the move or in front of the gaming rigs.
The collection features a wide range of apparel. This includes the Corrupted Legging (R900), Corrupted Windbreaker for women (R1,600) and men (R1,700). In addition, there’s also the All Set Cargo Pant (R1,300). This is completed with the PUMA Tee (R600) and Jigsaw, All Set and Disconnect Tees (R450).
The accessories include the PUMA x Cloud9 Cap (R450), Multi Waist Bag (R550) and Reversible Bucket Hat (R600) to complete the pack.
Step out in style for your next gaming session with the PUMA x Cloud9 collection. The collection is available in South AFrica, online at PUMA.com and ATK Online.
