PUMA Women is all about empowering women from different backgrounds and strengths. The team has partnered with British luxury shoe brand, Charlotte Olympia, to continue in this vein. The PUMA X Charlotte Olympia collection is a footwear, apparel and accessories. And, it honours those strong, beautiful and different representations of femininity of superwomen of the circus, with a spotlight on acrobats.
The London-based footwear and accessories brand was founded in 2008 by Charlotte Olympia Dellal. Her luxurious and whimsical designs are known for their meticulous attention to detail, bold use of colours, as well as feminine touches.
In addition to partnering with Charlotte Olympia, PUMA has also teamed up with ‘The Amazing Amazi’. She showcases the latest collection of PUMA sneakers and apparel through hula hooping.
The collection features four silhouettes, each featuring a mix of natural, soft materials with high shine meshes. The aesthetic is further emphasised through metallics, brogue detailing and ruffles to bring iconic PUMA silhouettes to life. Included in the range is the Cali Wedge, the Mile Rider, the Olympia Rise NU and Pulsar.
Each of the sneakers features Charlotte Olympia’s signature whimsy and playfulness themes. This lends itself perfectly to the theme while creating a fun and inspiring aesthetic. Further to this, the range includes a mix of streetwear and sporty elements.
The apparel takes these themes further through its tight-fighting designs, inspired by the circus. These items include elements such as embroidery, ruffles and unique cut lines. Each of these adds a feminine touch to the dark silhouettes in black and burgundy.
The collection of apparel includes a Loose Fit Tee and Cropped Crew, as well as a Sweatpants.
Are you ready to pounce and perform with the PUMA x Charlotte Olympia collection? It drops this weekend and is available at PUMA.com as well as in-store at PUMA Select along with a few other retailers for select items.