PUMA has carved out a decent chunk of the sneaker market in recent months, more specifically in regards to the redesigned sneakers from its archives. With the successes of the PUMA Cali and PUMA Running System ranges, along with numerous collaborations, the team has pushed the boundaries of classic style. Again reaching into its archives, PUMA has redesigned another 80s running shoe, the Fast Rider, and spawned two new silhouettes with a vibrant, playful splash on the streets. These new silhouettes are the Future Rider and Style Rider sneakers, as the next generation of playful, casual-cool street style.
PUMA Future Rider Ride On
The first sneaker from the collection features a lightweight deconstructed upper made from breathable ripstop nylon, complete with suede overlays. The sneaker has reduced padding and lining over the original for extra comfort. The design is completed by means of a vibrant colourway, featuring neon green, red and blue colour pops across the silhouette.
The Future Rider includes a newly developed RIDEFOAM midsole to provide high levels of rebound, along with a subtly corrugated, shock-absorbing outsole, which was inspired by “federbein” construction on the original design. The comfort is pushed further by means of the TPU hell stabiliser, in bright red, to provide additional steadiness.
PUMA Style Rider Ride On
The PUMA Style Rider features a similar build and design as the Future Rider, stemming from the inspirations drawn from the Fast Rider. The unit features a lightweight deconstructed upper, with a textile finish and suede overlays. The Style Rider has a vibrant colour blocking in the form of Dazzling Blue, High Rise and PUMA White.
As with the Future Rider, the Style Rider includes the newly created RIDEFOAM midsole, along with a bold and bulky midsole made out of IMEVA. Again, the sneaker includes the same corrugated outsole with its “federbein” construction. The sole is finished with an eye-catching TPU gel on the heel in bright red.
The PUMA Future Rider Ride On is available at a price of R1,599, while the Style Rider Ride On is available for R1,899. Both sneakers are available at PUMA Select stores, Archive, X-Trend Menlyn and Sandton, online at Superbalist, Madaiza, Shesha and various other retailers across the country.
