PUMA has been one of the leading sports brands campaign for the future of manufacturing. We’ve already seen the brand lead the way through two of its campaigns. This featured collaborations with First Mile for its recycled trainers, as well as with Central Saint Martins to reduce water usage. This time, PUMA is focusing on regeneration. Enter the PUMA RE.GEN collection.
The collection is inspired by the idea of repairing or rebuilding something that’s been damaged or lost. Each item within the collection is constructed from PUMA’s own industry waste and other recycled materials. It reiterates the brand’s commitment to the environmental cause. In addition, it allows the brand to live up to their code, “Forever Better.”
It’s more than just words on paper. PUMA has created a process to reduce and regenerate the textile industry waste. With this, it brings a modern collection in more than just aesthetics.
In addition to this, the PUMA RE.GEN collection brings with it three different kinds of recycled materials. This includes leather off-cuts from PUMA’s own manufacturing process, as well as cotton off-cuts from across the industry. Lastly, the polyester is created from recycled plastic. This is the Reduce, Reuse, Regenerate process.
The apparel is made from recycled polyester or at least 20% recycled cotton. And when it comes to the sneakers, it also features a minimum of 20% recycled material on the upper.
The two sneakers from the collection are the PUMA RE.GEN Oslo Maja (R1,899), as well as the RE.GEN Oslo City (R2,299).
Apparel items include the cropped Jacket, Tee, AOP Tee, Wide Leg Pants and Woven Skirt for women. For men, the gear includes the Jacket, Woven Pants and AOP Tee. Rounding off the collection is the apparel: Shoulder Bag, Deconstructed Low Curve Cap and RE.GEN Short Visor Cap.
Reduce. Reuse. Regenerate. The PUMA RE.GEN collection is available online at PUMA.com, as well as in stores at PUMA Select, Archive online, X-Trend, Superbalist, Shesha and selected retailers.
