At the end of 2019, PUMA announced the release of two new silhouettes, the Future Rider and Style Rider. Fast-forward to 2020 and PUMA has once again given a fresh look to the 80s Fast Rider sneaker with the new Play On series.
The new PUMA Future Rider and Style Rider fuse futuristic and retro designs through vibrant colour combos and nostalgic style nods. The updated Future Rider features a sleek white midsole and Formstrip, surrounded by black suede overlays, with an all-over vibrant blue paired with red and neon green accents.
The upper is contrasted with bold 80s colours, including neon green, pink, orange and violet. The shoe has an old school corrugated outsole, which was inspired by the original’s Federbein conical studs, as well as a TPU heel stabiliser for added balance.
As for the Style Rider silhouette, it carries a bit more flash, including nylon upper with suede overlays in bright blue and black. The silhouette features a striking midsole in vibrant red and white. It also includes a shock-absorbing RIDEFOAM for high rebound, finished with a retro-inspired corrugated outsole and white Formstrip.
The Play On series will be available from 22 February in various sizes, for adults, junior, pre-school and Infant:
- PUMA Future Rider Play OnAdult: R1,599
- PUMA Future Rider Play OnJunior: R1,299
- PUMA Future Rider Play OnPre-School: R1,199
- PUMA Future Rider Play OnInfant: R1,099
- PUMA Style Rider Play On: R1,899
PUMA released the new sneakers, partnering with PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh, as well as a local young creative Uncle Vinny. You can view Uncle Vinny’s interview Q&A – PUMA x Uncle Vinny.
The Future Rider Play On range will be available at PUMA.com, PUMA stores, The Cross Trainer, Superbalist, sportscene, Side Step, OFFICE London and various retailers around the globe. The Style Rider Play On will be available at Shesha, Hipkicks and selected retailers.
