A few months ago, PUMA dropped a teaser for its upcoming collection with RUBIK’S Brand Ltd., having joined forces a few months prior for an exclusive collaboration. This last week, the sports company made the announcement official with the drop of the PUMA x RUBIK’S collection.
The announcement extends PUMA collaboration with game tie-ins in recent weeks, which included the PUMA Hi OCTN x NFS, PUMA X TETRIS and PUMA X Sonic collections.
Many people would know RUBIK’S Brand Ltd. from one of history’s most iconic toys, the Rubik’s Cube, which has been challenging millions of minds since it was invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. With over 40 years of rich history, which includes world records, competitive competitions and the likes, PUMA has partnered with the brand for an exclusive unisex collection. The Rubik’s Cube is still one of the best-selling toys of all time as it continues to sell year on year.
As would be the case, the sneaker takes its cues from the Cube itself, updating the classic RS-X³ silhouette with the 3D puzzle-style playfulness of the toy. The RS-X³ RUBIK’S sneaker is bound to add quite a bold colour statement to any outfit, which includes its vibrancy for both adults and children alike. The sneaker features all-over colour-blocking on the upper, resembling the six colours found on the toy.
In addition to the sneaker, the collection will feature clothing with graphic prints and fresh design elements as a tie-in to the collaborative effort. With PUMA’s knowledge of fashion and sports design, the collection is always grounded in sports. Unlike the Rubik’s Cube, there is more than one correct solution to styling up your outfit with the RS-X³. While the sneaker centrepiece, the collection also features the PUMA x RUBIK’S Hoody and the PUMA x RUBIK’S Tee.
The PUMA x RUBIK’S collection is set to drop at PUMA Select stores, X-Trend, Shesha, Superbalist and various retailers across the country on 30 November 2019. The RS-X³ RUBIK’S sneaker will feature the adult variant for R2,299 and for kids at R1,799.
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