In 2018, as part of PUMA’s 50th-anniversary celebrations of the Suede silhouette, PUMA teamed up with Mattel for the PUMA x Barbie Suede 50 collection, which featured two sneakers as well as apparel to match. In 2019, it’s the Mattel’s turn to celebrate six decades of the most iconic doll. As part of the celebration, the partnership with PUMA has been extended for the release of the Nova X Barbie sneaker pack.
The capsule was inspired by classic 90s-themed NOVA, featuring retro logos, loud pops of colour, and throwback vibes. The sneaker features its original chunky design, with sculpted tooling and a stylish gradient midsole spray. The silhouette has a slim feminine upper with mesh touches and leather overlays, which has been playfully stylised with Barbie graphics. The new silhouette will drop in the PUMA White/Orchid Pink colourway and will be available in both women and kids sizes, paying homage to PUMA’s iconic sporty and chic aesthetic.
The PUMA Nova X Barbie capsule will be available at PUMA SELECT, Madaiza, Jack Lemkus and selected retailers. The sneaker will retail for R2,299 and is set to drop on 5 April 2019.
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