At the start of 2019, PUMA partnered with Lola Media Group CEO Lola Plaku for the release of their Nova GRL PWR silhouette. The partnership continues with their second drop, the PUMA Nova GRL BOSS sneaker, as part of PUMA’s Co-creative platform.
The design is ’90s-inspired and rendered with a slim mesh upper with bold leather overlays, with a sophisticated tonal colour palette. There are two distinct colourways featured for the GRL BOSS, PUMA Black and Marshmallow.
The sneakers have a progressive tooling and lace closure system, along with the GRL BOSS branding on the tongue loop. As with the first drop, the PUMA Nova GRL BOSS pays tribute to Lola’s work efforts and outreach to empower young women.