German sports brand PUMA has released its latest MMQ collection, featuring a mix of footwear. The sneakers from the PUMA MMQ Earth Break pack takes a peek into the future with their utilitarian influences.
MMQ means “Machs mit qualitat”. This is German, which translates to “Made with Quality”.
As such, the PUMA MMQ Earth Break collection includes premium materials and detailing throughout each of the silhouettes. The style features subtle branding, cracked textures along with faded, tonal colours. These colours have been inspired by the textures of earth, giving it its name.
Given its earthy theme, it features a minimalistic yet sophisticated aesthetic. With its premium leather, and nubuck and suede overlays, it brings the pack to life. In addition to this, the centralised style features a debossed and foil printed PUMA Wordmark at the tongue and heel.
The PUMA MMQ Earth Break dropped this past weekend and is currently available in-store and online.
The collection will be available online at PUMA.com, as well as in stores at PUMA Select. The list of retailers includes Superbalist, Shesha, Shelflife, Madaiza, and various others.