Lewis Hamilton has been part of the PUMA story for quite some time now. The partnership has recently been focused on a number of performance releases, with Hamilton sharing numerous workout sessions and tips for the PUMA family. This time around, PUMA and Hamilton took to the streets of Marseille. To own the streets, one has to hustle for it. The hustle is what PUMA does best. The duo has launched the latest trainer, the PUMA Mantra Fusefit.
PUMA took the occasion to invite the four-time FIA Formula One™ World Champion to the rooftops of Marseille – the perfect embodiment of the 24/7 collection. The launch event combined the hustlers from all over the globe in one of Marseille’s hottest spots, the R2 Rooftop. The team gathered to train alongside Hamilton, through an original course devised for the occasion to fully realise the benefits of the Mantra Fusefit.
The new silhouette was designed to hit the gyms, providing all your training needs, and easily transition into the street for a night out on the town. The sneaker features a knitted Fusefit upper, providing customisable lacing, while maintaining a sock-like knitted feel. The asymmetrical collar combines medial support with an elevated ease of entry, and also features a full-length EVA tooling provides lightweight support with rubber coverage in key training zones underneath the foot. The TPU lace loop in the heel provides heel lockdown.
The PUMA Mantra Fusefit is available for R1,999 and will be available at PUMA, Totalsports, The Cross Trainer, Edgars Active and various other retailers.
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