Following the release of the PUMA Rise Neon with long-standing brand ambassador Cara Delevingne, PUMA has announced the partnership with its latest brand ambassador, Winnie Harlow. The announcement also forms part of the brands latest drop, the PUMA Kyron trainer.
The PUMA Kyron is one of the brands fiercest shoes of the season, a new style of trainer, designed to look as if you’ve stepped out of your wildest fashion fantasies. The release of the Kyron also kicks off a global campaign, featuring international supermodel and latest ambassador to the family, Winnie Harlow, known for defining her own style as a fashion rebel.
As with Harlow, the Kyron franchise was created to inspire the next generation of fashion rebels. For the pack leaders who destroy doubts, don’t care about trends and aren’t afraid to show their wild side, the Kyron is the perfect pairing.
The design of the PUMA Kyron draws inspiring from the archives, infused with elements of modern high-fashion. The sneaker features a daring upper in shades of white, blue and indigo accents and the iconic Formstrip in black.
The Kyron Awakening will be available in two colourways for the first drop: PUMA White-Dazzling Blue or PUMA White-Marshmallow. The shoe features a lace closure system with covered eyestay panel. The upper is made of nylon mixed with suede and leather overlays. The Kyron also has a rubber outsole for traction and grip during workouts with an EVA midsole for lightweight cushioning. The look is completed with a comfortable moulded sockliner.
Harlow took her Instagram account, complete with an outfit in matching colour palette, to announce the partnership with PUMA with the following message:
“I am excited to finally announce that I’m the newest PUMA global ambassador!!! Situations over the past few weeks have highlighted the injustice, inequality and police brutality faced by black people both in America and around the world so it was really important for me to partner with a brand that gives me the opportunity to champion people and organizations working to make meaningful change…
…In times like these, it’s important to remember grassroots organizations that are working to create change at the local level and I am excited to begin this journey with my PUMA family. We’ve been working on several projects over the last few months, that I’m excited for you all to see in the coming weeks.”
PUMA encourages us not to settle for ordinary. The PUMA Kyron Awakening is available for R1,699.
The PUMA Kyron Awakening is available in-store at PUMA Select Cape Town and PUMA Braamfontein, as well as online at PUMA.com.
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