Earlier this month, PUMA and Karl Lagerfeld announced that they would be teaming up for an all-new collection of Suede sneakers, which forms part of the global Suede 50 campaign, fusing the designer’s iconic aesthetic with PUMA’s street style classic.
This, the duo’s debut collection, introduces a range for both men and women. As part of the celebrations marking 50 years since the iconic Suede silhouette first launched, PUMA’s Suede 50 campaign culminates in the highly-anticipated release of the Karl Lagerfeld X PUMA capsule. The Karl Lagerfeld design house was approached by PUMA to design an iteration of the Suede silhouette as part of the anniversary celebrations, which soon developed into a fully realised capsule, bringing together two iconic brands. While each brand possesses its own unique aesthetic, the resulting range is a chic, contemporary fusion of Karl Lagerfeld’s signature design mixed with PUMA’s sporty, street style classics.
The collection features two unisex Suede sneakers inspired by the design house. Both silhouettes feature a timeless look with contemporary streetwear style, which features either a playful Karl graphic or removable sunglasses detail.
The Karl Lagerfeld X PUMA collection is set to drop on 19 October 2018, three days after the official 50th anniversary of the original Suede Classic launch. The collection will be available at at PUMA SELECT and X-TREND stores across the country.
The Karl Lagerfeld X PUMA collection also features a range of co-designed apparel. For additional images from the full collection, check it out here.
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