With the extension of the franchise this upcoming Friday, 8 November 2019, PUMA has joined forces with Electronic Arts Inc. to celebrate the launch of Need for Speed Heat. The duo has announced a sneaker to mark the occasion by fusing the game’s colour scheme, graphics and various design elements for the release of the PUMA Hi OCTN x NFS sneaker.
PUMA is no stranger to video game collaborations, having recently dropped collabs with Tetris and Sonic. The NFS franchise has seen a great mix of underground racing, police chases, customisable cars, as well as an authentic urban car culture. This is what has made the game a staple over the years as one of the best-selling video game franchises of all time.
PUMA itself has a longstanding history with various motorsports and teams along with tie-in fashion. With the Hi OCTN x NFS, PUMA extends this range of fashion to hit the streets in style. With the addition of officially licenced branding in-game, Need for Speed Heat allows you to wear the virtual version of the sneakers.
The Hi OCTN x NFS is both functional and stylish. It features fashion-forward design elements, including a Neoprene sock construction, equipped with technical overlays and a buckle for additional stability. The wider the tyres, the more the grip – words to live by in the drifting world. This is what the Hi OCTN x NFS sneaker brings to the table.
The specialised grip offers grip on the corners for more controlled lateral movements. The full rubber outsole draws inspiration from the wide rugged tyres in motorsport, with a comfortable EVA midsole for even more grip.
Forever Faster; this is the motto of the PUMA brand. It also encompasses the attitude and passion of its latest partnership with the NFS franchise. Show off your style on the streets or in-game.
The PUMA Hi OCTN x NFS sneaker is set to drop later this month, 29 November 2019. It will be available at PUMA Select Cape Town, Shelflife and Shesha for R2,499.