2017 has been a good year for Puma, not only releasing a number of new silhouettes and reimagining the classic but also their collaborations with various Puma ambassadors around the world. This time around, it’s the turn of long-term partner, actor, singer and producer Selena Gomez who gives women the power to make their move in the new Phenom sneaker.
The Phenom is the latest shoe to feature as part of Puma Women’s “Do You” campaign, specifically for the training range. We’ve seen previous releases from Cara Delevingne for the Basket Heart range, and Kylie Jenner for the Velvet Rope. The bold shoe was built for bold women, which is why the Phenom takes after Puma’s latest female ambassador, Selena Gomez, embodies her bold approach to life.
The shoe features strong characteristics, such as Puma’s Ignite Foam technology, with mesh inserts built into the shoe to ensure you’re able to move through your gym routine, while also be able to effortlessly take it to the streets of your city, in an unapologetic, fashion-forward way. The shoe represents the ultimate multitasker, able to power through their workouts and days. The Phenom was built just for that – merging style with true performance benefits.
The all-new Phenom drops today in black, while providing a flexibile styling piece for the season ahead. The sneaker will be available at Puma stores, The Cross Trainer, and various selected retailers nationwide at a cost of R1,499.