Following the release of the Puma Phenom with brand ambassador and musician Selena Gomez only a few short days ago, Puma has extended their range of sneakers part of the ‘Do You’ campaign with the all-new silhouette, Muse Echo. The sneaker also ushers in the Spring/Summer 18 with the release.
As with previous releases around the campaign, ‘Do You’ encourages women to be confident, motivated and uncompromising. The Muse Echo kicks off the next season. The all-new sneaker features a progressive design, taking cues from both the world of martial arts and ballet, a mix of opposites.
In addition to the contrast in sporting code, the sneaker also features contrasting geometric shapes and exaggerated proportions with feminine, soft and lightweight materials. Performance-inspired and fashion-forward, the sneaker’s woven upper sits above a daring, split outsole for a unique look. The first drop from the new range will feature an all-over monochromatic iterations with metallic accents.
The Puma Muse Echo will be available in Puma Black and will drop on 1 December 2017 at Puma Select, Puma Braamfontein, and selected retailers across the country. The sneaker will be available at R1,999, with additional releases expected early in 2018, including the Muse Echo Satin.