The PUMA Cali has been a great success since the redesigned silhouette was introduced in late 2018. From the start, PUMA has partnered with long-time brand ambassador, Selena Gomez, for each of the releases for the silhouettes. In addition to this, the sneaker has also seen many custom iterations, such as the PUMA X Sue Tsai collaboration. This week, PUMA has once again partnered with Selena for the release of the all-new PUMA Cali Bold.
The latest silhouette keeps the mould of the previous drops, adding to the casual chic trend. The Cali Bold features a tonal white colourway with black branding in bold lettering – as the name suggests. The sports-inspired silhouette upper remains true to the original California sneaker, as well as with its oversized outsole to give it a contemporary and daring twist.
Alongside the latest drop, Selena provides three easy tips to style the Cali Bold:
- Be true to your styling: Fit the Cali Bold into your own style to make the sneakers look better, whether it be dresses, leggings or jeans.
- Add colours to your look: You can never go wrong with monochrome, but the sneakers play well with colours and prints.
- Accessorise: While it’s always good to keep it simple, playing with accessories can give it a fun and unique twist.
The PUMA Cali Bold is set for release on 28 June 2019 and will retail for R1,599. The sneaker will be available to purchase at PUMA Select stores, sportscene online, The Cross Trainer, Superbalist, The Office, selected Studio 88 and Side Step stores and various other retailers across South Africa.