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PUMA And Chinatown Market Drop First Collection With DIY Style

July 25, 2019
byEvan Saunders
in Sneakers
PUMA And Chinatown Market Drop First Collection With DIY Style

Following the successful drop of the PUMA X Karl Lagerfeld a few weeks back, PUMA has joined forces with Chinatown Market, a leading online destination for men’s contemporary fashion and streetwear. Chinatown Market has previously collaborated with the likes of Conan O’Brien for a contemporary streetwear collection, featuring their signature smiley face graphics. The PUMA X Chinatown Market collaboration will feature a DIY-style aesthetic.

PUMA And Chinatown Market Drop First Collection With DIY Style

As part of the collab, the team are stepping up their game with a fresh take on sport-inspired sneakers. With the reimagination of PUMA’s classic silhouettes, the design team introduces classic slogans and bold graphics, along with removable and interchangeable elements to create a Do-It-Yourself feel.

PUMA chose the Ralph Sampson Lo silhouette for the collaboration, which will feature multi-coloured interchangeable Formstripes, atop of either a PUMA Black or PUMA White silhouette. Creating the DIY-aesthetic was the brainchild of Chinatown Market designer, Mike Cherman, who is known to create his own rules. The collaboration is no different. The designs were inspired by the fast-moving pace and style of New York’s Canal Street and offer fun graphics and cheeky prints to give it a daring attitude.

The PUMA X Chinatown Market Ralph Sampson Lo is set to hit PUMA Select stores on 9 August. The silhouette will retail for R2,199.

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A post shared by Sneaker Fortress (@sneakerfortress) on Jul 25, 2019 at 3:19am PDT

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