PUMA has found much success with the resurrection of their classic CELL range( which celebrated 20 years in 2018) with the release of both the CELL Endura and CELL Venom in recent weeks. The brand has released their latest monochrome colourways for the sneakers in black and white.
The two new colourways feature reflective elements on the upper, in addition to the signature CELL cushioning technology at the midsole. The CELL range was originally designed as a trainer for long-distance runs. The CELL Endura and CELL Venom take on a new look with a fresh coat of paint with its reflective detailing.
The local launch of the chunky archive classic saw PUMA South Africa team up with Cape Town rapper YoungstaCPT (Riyadh Roberts), who has unapologetically championed strong cultural messages through rap since 2010.
The PUMA CELL Endura Reflective is set to retail for R2,299 when it drops on 7 February 2019, which will be available PUMA Select, X-Trend, Superbalist, Archive and selected retailers. The CELL Venom Reflective will retail for R1,999 and be available at PUMA and Superbalist.
