Following last weeks’ announcement about the upcoming Levi’s® X Stranger Things capsule collection, as well as it’s launch on 1 July 2019, Levi’s hosted a special event at BGR in Rosebank, Johannesburg, for the release of their new range. In addition to the capsule launch, the team also hosted the screening of the first episode from the 3rd season of the hit TV series.
The capsule features a range of tees, hoodies, sweatshirts, and jeans, many of which are direct throwbacks to the Levi’s brand from the ’80s and appear in the show.
With this season taking place in 1985, Levi’s were selective about which elements to leverage from their rich archives to choose from, authentically replicating the period. With various influences from the show, the apparel will include Stranger Things graphics and phrases, jeans with hi-res character images, as well as special edition sundries, like the upside down patches and red tabs – a no to the “Upside Down.”
Levi's X Stranger Things
VIP guests were able to select an item of clothing from the capsule, with many fans opting for the “Eleven” and “Stranger Things” sweatshirts as their favourite items.
After a quick snack and drinks, courtesy of BGR, the doors were open to the public at 8pm for the screening of the first episode from the 3rd season of the show.
Fans were captivated by the latest proceedings as the story revealed new elements and dangers, which await the team of plucky teens. The show is available as of yesterday, 4 July 2019, and will be streaming on Netflix in multiple regions, including South Africa. The Levi’s® X Stranger Things capsule is available in various outlets across the country.