LEGO has been a favourite among kids and adults alike for decades. Levi’s has been a staple in the fashion industry for over a century. The two brands have joined forces for the LEGO X Levi’s collection this October.
Levi’s® is no stranger to partnering with pop culture icons, having previously released the Levi’s X Super Mario collection.
This time around, Levi’s® has partnered with LEGO® for the ultimate collaboration. And, who doesn’t love LEGO® bricks?
The collab brings together creativity and playfulness, providing endless customizability for everyone. Enter the LEGO X Levi’s collection.
The collection features a unique take on the LEGO baseplate. This is the first-ever flexible baseplate, switching from the standard, iconic Levi’s® leather patch.
The newly created baseplate if featured in a bright LEGO yellow, which still has hints of the standard patch with its stitching and construction.
The flexible baseplate also extends to the interior patch, this time in a bright red baseplate.
The baseplate is made of a pliable LEGO silicone panel, created for the newly launched LEGO® DOTS. The latest concept was introduced by the brand earlier in 2020.
The baseplate and LEGO® DOTS allows wearers to create custom designs that snap into position for on-the-go creations.
Featuring in the collection coming to South Africa is the Levi’s® Trucker Jacket, a hoody and a crewneck sweatshirt.
Each of the apparel in the LEGO X Levi’s collection comes with 110 LEGO® DOTS. This is more than enough to keep your creative and playful juices flowing. Especially helpful while queuing in those long lines.
The collection revives a deep emotional connection between two of your favourite brands. LEGO X Levi’s collection combines items of love and fondness while offering nostalgia, playfulness and creativity.
Get ready to brick on the go with the LEGO X Levi’s collection, which will be available at all Levi’s® Stores, as well as online at levi.co.za from 7 October 2020.
