Just when you think you’ve seen everything, news pops up that makes you question life itself. The Just Dance franchise is being developed for film.
That’s right, Ubisoft’s Just Dance franchise, which is based around dancing (or at least attempting to dance), will be developed for film. The news comes via Deadline who reports that Sony’s Screen Gems have acquired the motion picture rights for the franchise, after multiple studios competed for the deal.
Come to think of it, I guess it makes sense as the franchise has more than 120 million players worldwide from various age groups and backgrounds. Of course, what is yet to be seen is how good the franchise will translate to the big screen.
Ubisoft Film and Television, along with Olive Bridge Entertainment, will develop and produce the project.
Sony chief Kenichiro Yoshida recently emphasised that the company wants to develop properties that can be exploited on multiple platforms (although Just Dance isn’t exclusive to Sony’s PS4 platform). This move is in line with that idea.
Surprisingly, this isn’t the only gaming franchise based on dancing that will be receiving a film soon. Konami recently announced that a movie based on Dance Dance Revolution has entered pre-production.
Does this move seem like a quick cash grab from Sony or do you think it makes sense to try and expand on the popularity of the Just Dance franchise?
