The Huawei P series has been the company’s flagship smartphone for many years now and has set the benchmark in recent years as a lifestyle brand and leading photography. The Huawei P10 and P10 Plus continue this long-standing tradition as it aims to stun users with its breathtaking portrait photography thanks to their partnership with Leica.
The Huawei P10 and P10 Plus smartphone will arrive on South Africa shores in May. The P10 will retail for R12,999 and the P10 Plus for R13,999. Pre-Orders will commence in the next week.
Huawei’s partnership with Leica was first observed with the release of the P9 in 2016 with a dual-camera, allowing users to capture stunning images. Focused on the vision to offer users an unparalleled smartphone experience, Huawei listened to consumers and created devices with leading trends – in both software and hardware – which received great acclaim globally. Huawei’s P9 series, which offers a powerful imagery experience with an impressive dual-camera co-engineered with Leica, is a true manifestation of this success, with more than 12 million units shipped around the world.
Huawei is now launching the Huawei P10 and Huawei P10 Plus, two revolutionary masterpieces that offer users a compelling experience like no other while allowing them to capture and document their moments while telling their stories better. For the first time on a smartphone, the HUAWEI P10 and HUAWEI P10 both boast the world’s first front camera co-engineered with Leica to complement their Leica Dual rear camera.
By using the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, the Huawei P10 and P10 Plus offer stunning features such as studio-like re-lighting and 3D facial detection technology, thus putting all the tools to become a master in portrait photography. The new front camera helps to produce perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing photos vividly to life.
Inside the camera, users will find a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms. When paired with the dual camera Optical Image Stabilisation (OIS) solution and the industry’s first dual camera pixel binning technology, the Huawei P10 and Huawei P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research.
Huawei’s portrait features create more natural-looking photos than ever thanks to the devices’ smart imaging algorithm, which is based on extensive research of various different face shapes and skin colours. By understanding the relative position of each facial feature and the uniqueness of skin type, portrait enhancements can be applied in a customised and more natural way.
In 2016, Huawei continued to invest in the future, with the company’s annual spending on research and development reaching CNY76.4 billion (US$11 billion).
This has driven increasingly innovative products and a growing global recognition as a premium device brand.
Huawei’s Consumer BG shipped 139 million smartphones during 2016, and reported CNY179.8 billion (US$25.9 billion) in annual revenue, up 44%.