In an awkward turn of events, Huawei has come under fire for one of their latest ads for their new Nova 3 smartphone in Egypt. Reddit user, AbdullahSab3, stumbled across an Instagram post by Sarah Elshamy, one of the actresses in the ad, who posted a shot of some behind-the-scenes work during filming. What stands out from the image, seen below, is the glaringly obvious use of a professional DSLR camera on a tripod to capture the so-called selfie shot.
Interestingly, it cannot be claimed that Huawei lied to consumers either, as it’s never mentioned in the ad itself that the selfies were taken on the Nova 3 smartphone’s camera – although, it is pretty much hinted at. In the ad, the woman appears to be hesitant to take the selfie with her husband until she finishes applying her makeup. The thought process behind the image is that the Nova 3’s camera will take a photo so good that you wouldn’t need to apply said makeup – most likely due to its beautifying filters.
It’s not as if no other OEM hasn’t been caught with their pants down either, with the likes of Samsung, Nokia, and even Apple having fallen foul of the same trickery previously. But, this isn’t Huawei’s first rodeo either, having been found out on a number of occasions to have edited images of devices, and even having been caught for the same camera tricks as well. More often than not, those claimed camera photographs are not always what they’re said to be. It’s simply the fact that they were caught that makes it embarrassing. Needless to say, the photo has been removed from the actress’ Instagram account. You can watch the full ad below: