A few weeks back, Rihanna and PUMA hosted the after party of the season at Coachella, a celebration of the latest Fenty PUMA by Rihanna collection, the second for SS18. The party was held at a private estate in the Coachella Valley where the VIP-only gig had the collection’s beach chic meets motorsport theme in full swing, with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail.
Rihanna herself was at the event, in her usual element, wearing head-to-toe FENTY X PUMA, while hanging with guests and parties along to the tunes of some of today’s hottest DJs. Other VIP guests included The Weeknd, G Eazy, French Montana, YesJulz, Teanya Taylor, Offset, THEY, Iggy Azelea, Belly, Kali Uchis, Jessie Williams, Timothee Chamalet, H.E.R, Normani Kordei, ASAP Rocky, Daniel Ceasar, Terrance J, Jasmin Sanders and Shaun Ross – The PUMA crew.
In addition to the party mood, the SS18 drop two was exclusively available to all guests to shop ahead of the official launch. After Rihanna brought the heat at the Drippin’ exclusive launch and preview, the range is now available around the world.
Featuring Rihanna’s signature beachy and badass style, a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized and androgynous silhouettes are paired with sexy skintight swimwear.
Ahead of the U.S. summer, the vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon for those party nights. It is a collection born to hit the beach and ready to make waves. The second drop of the SS18 FENTY X PUMA collection features a mix of sneakers, apparel and accessories, and is now available at local PUMA SELECT stores. The range features new styles including the women’s AVID in three new colours – black, white and safety yellow – at a cost of R2,299.
For more details and imagery for the apparel and accessories, check it out on Instagram.
