Creative Director Rihanna is back to turn up the heat for Spring/Summer 18 by introducing the all-new range of FENTY sneakers and apparel in the fourth season of this collaboration.
“This collection is a mix between two worlds: motocross and surf,” explains Rihanna. The two worlds collide with the introduction of two distinct creative directions in the form of beach chic and motorsport and feature vibrant and unexpected mashups. Surfer Chic meets Motorsport Mania. The Summer vibes are in full effect in the range with bold branding, daredevil detailing and splashes of neon.
As we’ve seen on all the previous FENTY releases, the range features gender-fluid silhouettes, along with oversized shapes and body-con styles. The neon colours, wet-look gel prints, wetsuit pullers, as well as the rubber patch detailing, scattered throughout the collection are a nod to throwback surf and extreme watersport culture.
The Cleated Creeper sees yet another return in the FENTY range, receiving its latest makeover with neoprene materials, gravity-defying, translucent stacked soles and bungee cord laces. A second Creeper colourway will also form part of the collection, a suede black variant with neon highlights on the inner as well as the PUMA branding. Releasing alongside the Cleated Creeper is the new PUMA Avid, which will be available in in Vanilla Ice and Bay colourways.
The FENTY X PUMA by Rihanna range will be available on 30th March 2018 (both drop 1 and drop 2 in South Africa) and will be available at PUMA Select Cape Town, PUMA Select Braamfontein, PUMA Sandton, PUMA V&A Waterfront, PUMA Gateway, and various selected retailers across the country. The new Cleated Creeper will be available at R2,999, with the Avid retailing for R2,499. The third drop from the range is scheduled to drop during May.
PUMA and FENTY Creative Director, Rihanna, turn up the heat with the introduction of the fourth season of FENTY PUMA by Rihanna – a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. . @Puma @PUMAsportstyle @pumasouthafrica @rihanna . #Puma #pumashoe #pumaselect #fentypuma #fenty #pumafenty #rihanna #FENTYxPUMA . #kicks #sneakers #sneaker #sneakerhead #fresh #walklikeus #streetwear #sneakeraddict #sneakergame #sneakerlove #streetfashion #streethustlers #streetlegends #shoeoftheday #instagood #fashion #love #happy #instadaily
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